Marketing
Includes a variety of functions dedicated to promoting products and services, enhancing brand visibility, and engaging customers through multiple channels. Essential for organizational success, marketing professionals conduct market research, craft strategic campaigns, and produce impactful content to resonate with target audiences. Our initiatives drive customer engagement, foster brand loyalty, and significantly contribute to overall business growth and profitability.
LG Job Position Types
Brand Management
Involves the establishment and management of a company-wide brand strategy, overseeing the brand portfolio while fostering future and promoted brands. It includes the creation of a cohesive brand system with (CI) and (BI) guidelines, as well as planning and executing brand events and public relations initiatives such as exhibitions and sponsorships. Additionally, effective brand management requires measuring brand power, tracking performance, and managing key performance indicators (KPIs) to ensure alignment with business objectives.
Market Data Intelligence
Encompasses predicting changes in customer and competitive trends to inform strategic decisions. It includes measuring the pre- and post-effect of communication efforts, establishing company-wide marketing and sales data governance, and discovering brand, customer, and product insights through online data analysis. Additionally, it focuses on improving work efficiency through automation and the application of machine learning and AI technologies.
Marketing Strategy/Planning
Involves the establishment and management of effective marketing strategies that align with business goals. This includes analyzing market trends, identifying target audiences, and creating actionable plans to promote products or services successfully
Marketing Communication
Focuses on developing integrated marketing communication (IMC) strategies to achieve brand goals, including core message development and creative execution for online and offline channels. It also involves media operation strategies, in-store communication tactics, and new product launch strategies, ensuring efficient marketing investment. Overall, it supports comprehensive marketing communication strategy establishment and campaign production.
e-Commerce Business Management
Incorporates the development of new business models for e-commerce platforms and the support of subsidiary online brand shops. It emphasizes monitoring and improving online store interactions to enhance customer experience. Additionally, it aims to strengthen global e-commerce capabilities for competitive advantage.
Rionaldo
Asia/IndonesiaProduct Marketing
Working at LG means being surrounded by smart, passionate individuals who are always willing to support and collaborate.
Federico C.
LATAM/ArgentinaTrade Marketing Coordinator
Belonging to a top-tier multinational company that aims to improve consumers' quality of life and product experience is what inspires me the most.
Inga B.
EU/GermanyCorporate Communication and PR Manager
Working at LG Electronics has significantly broadened my professional skills, especially in managing complex communication projects in a global context.
Eleanor Delsie M.
MEA/South AfricaMS TV/Audio Product Marketing Specialist
There’s a real sense of teamwork here. Everyone is open to ideas, no matter where they come from. It’s an environment that encourages creativity and growth and that’s something I truly value.
Luis Pablo F.
LATAM/GuatemalaMarketing Assistant Manager
LG’s culture constantly challenges you to improve. While it’s demanding, it also pushes you to be your best.
Laura Victoria P.
LATAM/ColombiaBrand Specialist AV & TV
Working closely with our Korean colleagues from the regional office, as well as with teams based at HQ in South Korea, has been incredibly enriching.
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