Assistant Product Marketing Manager

    Singapore, SingaporeSales

    Step into the innovative world of LG Electronics. As a global leader in technology, LG Electronics is dedicated to creating innovative solutions for a better life. Our brand promise, 'Life's Good', embodies our commitment to ensuring a happier, better life for all. 
     
    With a rich history spanning over six decades and a global presence of more than 100 subsidiaries, we operate on a truly global scale. Since our establishment in 1958, our dedication to enhancing lives worldwide through innovative products has remained unwavering. Our business domains include Home Appliance & Air Solution, Home Entertainment, Vehicle Components Solutions, and Business Solutions.
    Our management philosophy, ""Jeong-do Management,"" embodies our commitment to high ethical standards and transparent operations. Grounded in the principles of 'Customer-Value Creation' and 'People-Oriented Management', these values shape our corporate culture, fostering creativity, diversity, and integrity. At LG, we believe in the power of collective wisdom, fostering a collaborative work environment.
     
    Join us and become a part of a company that is not just about creating solutions for a better life, because at LG, Life's Good.

    What you'll do

    Marketing Communications/ Campaign Management

    • Develop and implement 360 integrated marketing communications campaigns and programs for product portfolio (ATL/BTL marketing communications, campaign materials, POSM production), inclusive of channel marketing.
    • Deliver campaigns on time, and in line with agreed KPI’s.
    • Manage agency partners to deliver on campaigns, events, and product launches.
    • Maintain brand and image consistency across all communications and campaigns.
    • Plan and implement consumers, trade events, promotions and 3rd party collaborations with qualitative executions to maximize branding and commercial returns.

    Report/Admin Management

    • Marketing budget planning and registering.
    • Quotation and invoice management.
    • Campaign performance analysis with an always-on approach to optimise marketing efficiencies.
    • Post campaign report analysis – weekly, monthly campaign/ Marketing report, best practices etc.

    Stakeholder management

    • Developing & gaining internal alignment of marketing strategies across multiple functional teams, local & international stakeholders.
    • Execute sales and marketing activities in consensus with HQ.
    • Work closely with Product Management, Digital Marketing, PR & social media/ Corporate Marketing teams to develop IMC strategy and campaigns for product portfolio, and for reporting purposes - ATL/BTL, digital, paid social advertising etc.
    • Manage and work with agencies to deliver on campaigns, events, and product launches - media, creative, events, marketing agencies etc.
    • Point of contact for branch offices for product/brand marketing related matters.

    What you must have

    • Degree or Diploma in Marketing, Business Administration or related disciplines from an accredited institution.
    • Min 5 years of relevant experience.
    • Demonstrate competence in use of Microsoft Office software suite, especially PowerPoint , Word, Excel, Electronic mail.
    • Excellent written communication skills including letter writing and verbal communication skills, particularly dealing with people of diverse cultural backgrounds.

    Nice if you have

    • Ability to manage multiple tasks in a fast-paced environment.
    • Experience in dealing with external suppliers.
    • Strong analytical and problem-solving skills.
    • Able to handle ambiguity and high adaptability.
    • Creative and Innovation

     

    All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, gender, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any characteristic protected by applicable federal, state, or local law.

    Cookie Notice
    We use cookies, including Google Analytics, to improve your browsing experience and analyse site traffic. By continuing to use this site, you consent to our use of cookies.